Core Web Vitals – What You Need To Know

Core Web Vitals are a set of specific factors that Google considers important in a webpage’s overall user experience. Core Web Vitals are made up of three specific page speed and user interaction measurements: largest contentful paint, first input delay, and cumulative layout shift.

In short, Core Web Vitals are a subset of factors that will be part of Google’s “page experience” score (basically, Google’s way of sizing up your page’s overall UX).

There has been loads of scaremongering out there in FB communities and online, my advice would be – please do not buy into the hype! Whilst you need to aware of the change ahead, laying a proactive foundation now would be a prudent approach. If it needs tweaking post May 2021, then you will be able to do that with ease with our ‘Core Web Vitals Plugin Suite’.

If you run your website through Google’s PageSpeed Insights and find a 100% score, your site is fast, very fast!

Do you need a score of 100%. The easy answer to that is no! What you do need to do, is achieve a balanced approach to the functionality you require from your site and make a concerted effort to increase your speed and address the Core Web Vitals – Loading – Interactivity – Visual Stability. That’s exactly what our ‘Core Wed Vitals Plugin Suite’ will help you achieve.

Google says it will be giving preferential treatment to websites that load quickly, What we don’t know is how preferential that will be!

It is all in the P’s – Prior Planning & Preparation Prevents Poor Performance!

Prepare your site and be ready to act if needs be!

Why you should care about page speed

Page speed will be a factor when it comes to ranking your website higher on Google’s search engine results in May 2021.

If your website isn’t on par with the top 10 organic pages, you may not rank on the first page in future.

The vast majority of search engine users simply won’t click to the second page.

It’s no secret that the top 10 results generate the majority of clicks.

So focusing on page speed should become part of your efforts to having a successful online traffic stream and a website that converts.

How to diagnose your desktop and mobile site

Knowing that slow websites kill conversions is just the beginning.

Acknowledging that your site might have some underlying issues that you can’t see on the surface is the first step.

Most sites will be running slowly due to large images that are taking up too much space.

You need to know exactly what’s causing your slow site speeds before you can make the necessary changes to score better on the PageSpeed Insights tool.

To get started, open up the PageSpeed Insights tool and enter your website URL into the bar:

Click “Analyze” to have Google run a quick test on your site.

The finished report will tell you everything you need to know about your site and what might be hindering its performance.

Next, you want to test tthe mobile site separately.

You can use the mobile site tester on the PageSpeed Insights tool, but Google released an updated, more accurate version of this.

Head over to Test My Site to try it. Input your website URL and hit enter:

Google will take a few minutes to run this report, but it will give you a detailed look at how your mobile site performs compared to industry standards.

It will even tell you how many visitors you could be losing because of a lower page speed.

Remember: The recommended load time is three seconds or less.

Top 10 ranking performance analysis

See how you compare to the top ranking pages for any search term you rank for with the SERP Speed tool.

This tool will be very useful when Google implements the changes in May. You will be able access the impact by search term.

3 ways to improve your PageSpeed score

Getting a perfect 100% on Google’s PageSpeed Insights tool is no easy task and not necessary, but you do need to improve your position as best you can.

It’s not going to happen overnight, either. You’ll have to do some legwork and spend some hours at the grindstone or we can do that for you.

But if you want to save traffic, drive more conversions, and bring in more revenue, you going to need to do it.

It may be boring, tedious and tiresome, but you need those conversions. You can’t be lazy and risk leaving traffic and profit on the table.

Here are 3 ways ways you can speed up your site and improve your score with Google.

1) Compress your images – We can help you do that to the latest standards

2) Deploy a comprehensive Caching Plugin – We have a choice of 2 for you: WP rocket or Hummingbird Pro

3) Clean up your assets – Deploy Asset CleanUp Pro: Performance

We have created a suite of these 4 professional plugins.

£50 Bundle, saving you at least £42!